UOL - STANTHERS INK

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University of London

The University of London is one of the oldest and largest Universities in England. It was decreed by Royal Charter in 1836 as the awarding body for degrees in the London area. It's federation members include Goldsmiths, Kings, Royal Holloway, Royal Veterinary College, Royal Central School of Speech & Drama, Royal Academy of Music, SOAS, Courtauld Institute, London School of Business, London School of Economics, and UCL, amongst others. It engages with students from 190 countries. It’s main location Senate house, has featured in many Hollywood films, including being disguised as Gotham City in The Batman movies. Adolf Hitler's plan's revealed that he had chosen Senate House to become the Nazi governmental headquarters once he had taken control of England. The University lists both Nelson Mandela & Mahatma Gandhi as part of its swelling Alumni.

The Project

Data Science

Supply Chain Managment

Computer Science

Issues and Scope

Previously, the branding for the Universities online degrees had always been produced in a silo format. Freelancers had engaged with each course as a single entity. Whilst the portfolio of courses maintains the same structure, visually they veer wildly. The three examples of courses above highlight this. Data Science, Supply Chain Management, and Computer Science show these disparities in their 3 main functional spaces; Titles (Upper row), presenter space (middle row), text space (lower row). Whilst they all have their merits, it is difficult to see a singular voice, which conveys some form of identity or goal. A process of deconstruction highlighted several key points to work on. (i) The form & function of the space, (ii) Longevity, (iii) Audience connectivity. (iv) coherent identity.

Design Solution | Umbrella House Style.

Titles

A principle of ‘Ambient Design’ was selected as the umbrella aesthetic across the assets. To complete a degree with the University of London one may need to watch a few hundred videos. Repetative events can quickly become jarring. The Ambient approach gave more weight to the information being exchanged. It made them the aesthetic feature. By giving them prominance in the space it furnishes them with a particular form of athourity. UoL Brand colours served as colour fields to scaffold the assets within the space. The Intro titles were kept short– A University of London logo set in a contextual ambient scene. This holds the space until the dominant lecture topic name appears.

ACCA Proffesional Accountancy

Accounting & Finance

International Foundation Program

BSc Computer Science

BSc Environment

Global Diplomacy

Digital Practice

Crimonology

Project Management

Artificial Intelligence

Managing Projects

Marketing & Business admin

Business Innovation

Cyber Security

Above are examples of the Wipes (left- cyber security) and Outro (right Artificial Intelligence) . These bespoke assets were created for each degree course.

ASE / Presenter space

The presenter backplates were stripped back to course brand colours. A range of colour tones, and accents of varying height were also created for variance and flexibility.

Templated Text/Typography

I switched out Robotslab to Arial for accessibility, and created PowerPoints with a range of font sizes for scale variance so they could be used widely by the team. This allowed for text to become a prominent feature Punctuated text reduced streams of bullets points. It also the prevented redundant text being displayed, and to create a flow of focused information through pacing.

Infographics

The infographics followed the clean, crisp aesthetic with prominent syntax. A style guide was produced including motifs, symbols, and weights, so any base structure for any infographic could be created and then built upon.